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A Kyiv Studio Places Its Bet on the Vertical Drama

Holywater was not born as a television operation. Bogdan Nesvit and Anatolii Kasianov set up the company in 2020 in Kyiv, Ukraine, and its lineup even now reads more like a lab for mobile entertainment than a streaming service. My Drama shares the portfolio with My Passion for books, My Muse for AI and FreeBits. This mix is important, since it reveals a company that views video as one of several consumer products rather than its whole identity. In the end, it placed its bet on the vertical drama, a format that began in China as duanju and is framed 9:16 short max for an upright phone. For a small Ukrainian business, this was a bold market to enter, as the category’s biggest names were supported by Chinese and Singaporean groups.

Spring 2024 and the Debut of the My Drama App

The My Drama app debuted in spring 2024, although the precise date hinges on which listing you believe. Google Play shows March 13, 2024, the App Store shows May 9, 2024, and TechCrunch put the launch in April. Those store dates imply that Android came first, with the iPhone version following about two months later. The opening slate was built around the genre’s go-to tropes. Early titles featured The Shy Beauty and the Billionaire Beast and Love Captive to a Mafia Boss, names that show most of what you need to know about the mood. The partner it would soon be producing them with, not the stories themselves, is what eventually set the company apart.

The Fox Deal, a $22M Round and a Webby

In October 2025, My Drama ceased to be just a startup curiosity. In a deal that came with a pledge to make more than 200 vertical titles over two years, Fox Entertainment acquired an equity stake in Holywater. Three months later, in January 2026, Holywater secured $22M in a funding round led by Horizon Capital. Fox-produced titles on the service include Billionaire Blackmail, Bound by Obsession and My Heart’s Offside. The company also has a 2025 Webby Award for Best Streaming Service, an honor it shows off on its App Store listing. Combined, those milestones give My Drama something few rivals can boast: a major American studio acting as both shareholder and producer.

My Drama at a Glance

For anyone who only has a minute, the table below is the short version of the story. New viewers will find the ownership, legal, platform and pricing details that matter most to them gathered here. The prices are the ones shown in the US App Store as of September 2026. They change by country, platform and promotion, so use them as a rough guide rather than a fixed quote. The legal entity you sign up with depends on where you live, which turns out to be relevant if you ever need to dispute a charge. The install figure refers to Google Play, where the app lists 5M+ downloads.

What It Feels Like to Watch My Drama

The whole category is built on this same core experience, and My Drama sticks to it. Episodes are vertical, framed for a phone held upright, and in this genre they generally run a minute or two before a cliffhanger pushes you on to the next one. As series often run anywhere from 20 to 100 episodes, a single story can silently consume an evening in small bites. The drama app truly sets itself apart through the range of screens it supports. Besides iPhone, iPad and Android, the app is listed for Vision Pro and for Apple TV on tvOS 18 or later. This big-screen option is rarer than you might think: by comparison, ReelShort’s App Store listing shows no Apple TV version at all. While a 9:16 frame will never fill a widescreen television, the option transforms a solo phone habit into something a couple can watch together.

As for content, the library mixes Holywater’s own early productions with the growing Fox slate. Titles like Billionaire Blackmail and Bound by Obsession demonstrate that the Fox releases stay close to the genre’s established formula. The honest caveat here is scale. The app shows 5M+ installs on Google Play, a fraction of the 100M+ that ReelShort, DramaBox and ShortMax each show. That gap places My Drama in 2026 as a well-funded challenger rather than the category leader.

My Drama Pricing in 2026

Of the three ways Holywater sells access, the weekly pass carries the main figure. As of September 2026, the US App Store prices “My Drama: Full Access” at around $19.99 per week. The weekly passes from ReelShort, ShortMax, DramaWave and GoodShort are listed at about the same price in the same store, which puts My Drama on par with them. Coin bundles, which unlock individual episodes, cost from roughly $4.99 to $24.99. There is also a separate Premium tier at around $4.99 to $9.99, which gives lighter viewers lower-cost entry points than the full pass. The figure on your own screen may be different, because prices change by country, platform and promotion. Until you cancel it, the weekly subscription renews automatically, just as its rivals’ plans do. Do the math before signing up: at four renewals, a $19.99 weekly pass comes to about $80 a month.

Before You Pay: The Terms to Know

The terms of use for My Drama include fine print that deserves more attention than most viewers give it. Since coin purchases are final, there is no easy refund if a series lets you down after you unlock it. Coins are also forfeited after 12 months of inactivity, which means a balance you ignore for a year can simply vanish. Purchases made on the web are labeled non-refundable except where the law requires otherwise. Viewers in the EU and UK get a 14-day right of withdrawal, in line with the consumer rules in those markets. The terms say clearly, most importantly, that deleting the app does not cancel your subscription. To cancel on an iPhone, go to Settings, then your name, then Subscriptions; on Android, use the Subscriptions menu in Google Play. When you buy through a store, refunds are handled by Apple or Google, not by Holywater.

Knowing exactly who sits on the other side of the contract is also useful. If you are in the US, the contracting party is XOLY LIMITED, a Delaware company; everyone else contracts with Holy Water Limited in Nicosia, Cyprus. Here, as with any vertical drama app, one more warning applies. Any site promising modded APKs, unlimited coins or free coin generators is unofficial, and it is not a safe way to watch anything. The proper move to a steep price is to cancel the pass, not to go hunting for a hack.

Verdict: A Challenger With Hollywood in Its Corner

My Drama is not the largest vertical drama app, and judging by install counts it is not close. What it has instead is an unusual combination: a Kyiv founding story, a Fox equity partner signed up for more than 200 titles, fresh funding from January 2026 and a Webby on the shelf. ReelShort, for one, does not list Apple TV support, which makes it the practical upside for My Drama viewers. The drawback is the same one that dogs every rival: a weekly pass of roughly $19.99 that quietly renews in the background. Viewers who want Fox-produced romance and the option to watch on a TV should know that the My Drama app deserves a place on their home screen. ShortMax, with its 50,000+ dramas, is the more obvious choice if you simply want the largest claimed library. Whatever you decide, never rely on the delete button: create a reminder the day you subscribe and cancel through your store account.