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Salvatore Ferragamo or Ferragamo? The 2022 Rename Made Clear

Ask two people what this house is called and you can get two answers, both of them right. Since around 23 September 2022 the label on the bags, the storefronts and the show invitations has read simply FERRAGAMO. Yet the annual report, the share listing and every major resale platform still carry Salvatore Ferragamo. This is no contradiction, and it is not a half-finished rebrand that somebody forgot to complete. It is a exact distinction between a brand mark and a legal entity, and once you grasp it the confusion goes away for good. What follows is that single insight, dismantled and rebuilt.

What did change in September 2022

The change was announced around 23 September 2022, timed ahead of the Spring/Summer 2023 show. What changed was the mark: the founder’s handwritten script signature gave way to a custom serif drawn by the designer Peter Saville, which echoes the lettering of classical stone inscriptions. The word Salvatore was taken off the front of the brand. That is a considerable shift in tone, because a handwritten signature says founder, family and workshop, while a cut serif says institution, monument and permanence. It arrived in the same period as Maximilian Davis’s tenure as creative director, which began in March 2022, so the visual reset and the design reset landed together. Only the front of the label lost the founder’s name; the story kept it, and the archive he built still supports every current bag. In practical terms, a bag bought after that point carries a brand identity exactly one word long.

The part that did not change: the company

The company kept its name, and it still has it. The legal entity standing behind every Ferragamo bag is Salvatore ferragamo canvas tote Ferragamo S.p.A., and its own 2026 investor documents use exactly that name. It is listed on Borsa Italiana under the ticker SFER and remains family-controlled. So this was a rename of the mark, not of the corporation, a distinction that feels like nitpicking right up until you try to reconcile a boutique window with a financial filing. Nothing about the ownership, the Florentine headquarters at Palazzo Spini Feroni or the corporate structure was renamed alongside the logotype. Both names are therefore live at once, working in different registers: the first is a brand, the second a company.

Why resale platforms never changed over

Resale is where the older name is most stubbornly alive. The house is still listed under Salvatore Ferragamo on every major pre-owned platform, which means a Gancini crossbody or a Hug shoulder bag shows up in that category whatever its date of manufacture. There is a down-to-earth reason for it. Because those catalogues span decades of stock, relabelling an archive of bags made long before 2022 would break every historical listing and every saved search. Buyers also type what is stamped inside the bags they already own, and that is a slow thing to change. The result is a secondary market that quietly kept the founder’s first name in circulation while the boutique let it go. If you shop pre-owned and search only the short form, you will overlook inventory sitting in plain sight.

Which name goes where

It helps to think of the two names as living on different surfaces rather than different eras. On a shop front, a hangtag, a campaign or a runway credit you will find the one-word mark. Share listings, annual reports and corporate releases use the full company name. On a resale platform, in a search box, or in a wardrobe someone has owned for fifteen years, the founder’s name persists. None of these is wrong and none of them contradicts the others. The table below sets out where each version turns up so you can stop second-guessing which one you are looking at.

What happens in the search box

Search behaviour is the most chaotic surface of all, and it is worth being blunt about it. People still type salvatore bag and salvatore bags when they have in mind handbags from this house, because that is the name they learned first. They also type ferragamo bag and ferragamo bags, and when they are after a bargain they type ferragamo sale or ferragamo outlet. A steady share of them type feragamo, with a single r, which is the most common misspelling of the name. Not one of these queries means a different brand, since they all mean the same Florentine leather goods. In practice, run more than one spelling before you conclude a model is unavailable.

And the bags themselves?

A logo change is not a product change, and it is fair to ask what moved on the bags. The Gancio and Gancini hardware stayed, and both spellings are still the house’s own usage: current copy describes two golden Gancio buckles on the Hug XS and an iconic Gancini closure on the Cara. Made in Italy stayed, with every current bag product page carrying it and the Studio Bag collection page stating that each bag is crafted in Italy. So did the material vocabulary, which still takes in smooth and grained calfskin, suede, python, hand-woven wicker with silk lining, raffia, canvas and jacquard. What did move was emphasis, as the Hug became the assortment’s centre of gravity and the Cara arrived as the newest architectural silhouette. Prices did not reset either: observed 2026 market prices on the label’s own site still run from roughly $830 for an entry Double Gancini piece to about $4,800 at the top of the everyday range, with a thin exotic tail above it. The design language weathered the rename unchanged; only the way the house signs its work changed.

What this changes when you shop

The two names are best understood as two doors into the same room. For anything current, stick to the one-word form, because that is how the house’s own webstore, its roughly 354 boutiques and its authorised stockists organise their pages, Nordstrom, Bloomingdale’s, Saks Fifth Avenue, Mytheresa and Farfetch among them. With anything pre-owned or archival, add the founder’s full name to your search, since that is how the platforms are indexed. Do not read the older name on a listing as a warning sign, and do not read the newer one as proof of anything either, since both appear in entirely legitimate contexts. There is one structural fact worth keeping: no official online outlet exists, only seasonal sale sections on the label’s own site and brand-operated stores inside outlet villages. Any website claiming to be an official online outlet, under either version of the name, is not this brand. Seriously enough to publish numbers, the house reports 107 fraudulent websites and 89,136 counterfeit listings removed for 2022 alone.

The one-line answer

If you want the distinction in one line, there you are: the brand is Ferragamo, the company is Salvatore Ferragamo S.p.A., and both are correct in 2026. The rename that took effect around 23 September 2022 changed the mark, the logotype and the way the house presents itself, and it left the corporate name untouched. Whoever tells you the brand was renamed outright is holding half the story, and whoever tells you nothing changed is holding the other half. Resale platforms, search habits and every wardrobe stocked before 2022 all hold the founder’s name in circulation. Use whichever version gets you to the bag you want, and expect to meet both. The house has made room for two names, and it shows no sign of collapsing them into one.